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HI, I'M ATARA

... creative director, entrepreneur, brand strategist, and marketing leader. I am the co-founder of Pineapple Collaborative, where I built a thriving community of over 100,000 people united by a shared passion for food and meaningful experiences. Most recently, as Head of Marketing at South Forty Snacks, I led the team, blending storytelling, design, product positioning, and social strategy to create an unforgettable brand.

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My work has been featured in Bon Appétit, Vogue, Forbes, NPR, Thrillist, and Refinery29, showcasing my dedication to crafting brands that stand out. Along the way, I’ve been honored to receive recognition from Forbes 30 Under 30 and Create & Cultivate 100.

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I bring brands to life with thoughtful content, visionary creative direction, and community. As I explore new opportunities in the consumer space, I’m excited to continue pushing boundaries, and shaping bold, meaningful brands with staying power.

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